daily junk la

The blog culture targets an audience that regular online campaigns cannot — real people talking to real people. Bloggers offer an authentic word of mouth. Here’s an extreme example: We bought an ad on a bunch of blogs. One of them was iCing, and I noticed they’d previously posted about American Apparel. Then I realized the blog is based in Melbourne. We had just opened an Australian-based online store, and she’d talked about that too. In addition to the conventionally recorded results, I’m really excited about the un-recorded aspects of this advertising - the fact that it’s a discussion, not just yelling into a crowd.”
- Tiffany Srisook
American Apparel